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2013 Winners Announcement

Thank you to all participants!

Thank you to all participants, sponsors and partners!

 

May 31, 2013, midnight, after two weeks of reviews the jury composed by 20 world renowned professionals has come to a verdict and is proud to announce today the winners of the 2013 Bees Awards. Congratulations to all nominees & winners!

For their forth edition, The Bees Awards received social media marketing campaigns from six continents and 23 countries. Nominees & winners deserve credits for defining the best practices of the social media marketing industry.

You are kindly invited to review the winners & nominees list below.

 

1. Best Use of Micro-Blogging Platform

Discovery Channel - Moonshiners OMD United States
Winner: Metropole Tweetphony Havas WorldWide Amsterdam Netherlands
Curators of Sweden Volontaire Sweden
The Oreo Blackout Tweet 360i United States

 

 

2. Best Use of Social Media Platform

#friskissthlm Volt Sweden
The Social Home Tour Artplan Brazil
Frito-Lay Do Us a Flavor OMD United States
Winner: Skype: Say it with Skype 1000heads United Kingdom
Papermate World's Most Stolen Pen PHD United States

 

 

3. Best Use of Mobile

#friskissthlm Volt Sweden
Winner: Discovery Channel - Gold Rush OMD United States
AMOURUGBY KIDS LOVE JETLAG (FRED & FARID GROUP) France
Propel Kiip OMD United States

 

 

4. Best Use of Alternative Tools

Winner: Dunk Tank Clear Channel Spectacolor United States
GODIVA LOVE&HUG project Saatchi and Saatchi Fallon Tokyo Japan
The CW “Twitter in Print” OMD United States
Civil Rights Captcha Prime Sweden

 

 

5. Best Use of Ad Banners on Social Media Platform

Bugaboo's 3 For 30 - Facebook Ads Buzzsmith United States
Rav4 - No Time to Waste! Banners Saatchi & Saatchi LA United States
No winner has been awarded by jury Ref. Rules & Criteria

 

 

6. Best Use of Analytic Tools

Winner: Agora Social Visualizer 1000heads United Kingdom
Top Voice Cossette Canada

 

 

7. Best Engagement with Customers

Winner: Discovery Channel - Moonshiners OMD United States
Revlon SuperLustrous Truth or Dare VML Digital / GPY&R Australia
Samsung Q470 product launch campaign MSLGROUP Asia China
Frito-Lay Do Us a Flavor OMD United States

 

 

8. Best Relationship with Blogs

MILRAM Blogger Cookbook strg. GmbH Germany
VO5 Express Yourself Havas Worldwide London United Kingdom
Winner: Cotton 24-Hour Runway Show Jack Morton Worldwide United States

 

 

9. Best Reputation Management

Winner: Tanks Of Thanks Colle+McVoy United States
Basil Hayden Walton Isaacson United States

 

 

10. Best Crisis Management

Winner: Making a Difference for a Sandy Hook Family Havas PR North America United States

 

 

11. Best Social CRM

Winner: The Social Home Tour Artplan Brazil
Mitsubishi MyCover Ampfy Brazil

 

 

12. Best Branded Viral Video

Human Motorcycles: Behind the Scenes with the Progressive International Motorcycle Shows i.d.e.a. United States
Winner: Bubba's Hover Thinkmodo United States
100 Cars For Good "Click" Saatchi & Saatchi LA United States
Tundra Endeavour - The Ultimate Journey Saatchi & Saatchi LA United States

 

 

13. Best Marketing Within Social Games

Gatorade Bolt! Mobile Integration OMD United States
MyLowe’s Sims Social OMD United States
Winner: Intel Angry Birds OMD United States

 

 

14. Best use of Geo-Location for Social Media Marketing

The Great Beach CleanApp INNOCEAN USA United States
Hertz Foursquare OMD United States
Winner: Tag the Weather Saatchi & Saatchi Stockholm Sweden

 

 

15. Best use of App for Social Media Marketing

"A Year in the Like" Edelman Digital United States
Papermate World's Most Stolen Pen PHD United States
Winner: Bradesco F.Banking AG2 Publicis Modem Brazil
Mitsubishi MyCover Ampfy Brazil

 

 

16. Best Tool or Technology for Social Media Marketing

Winner: The CW “Twitter in Print” OMD United States
The Cisco Learning Network Learning@Cisco United States
The Social Home Tour Artplan Brazil
Adaptive Canvas Studiocom United States

 

 

17. Best Student Work

Winner: Google Music Translate Forsbergs School of Design and Advertising Sweden
The Red Cross - TweetAid Berghs School of Communication Sweden
Final Chapter DMJX: Creative Communication Denmark
Underground Library Miami Ad School United States
JetBlue Empty Seats Miami Ad School United States
The Digital Donor Card DMJX: Creative Communication Denmark

 

 

18. World Student Brief

AFS Thai Sports Media Design School New Zealand
Round The World in 80 Seconds Media Design School Media Design School New Zealand
Winner: Snapchat with Chile Media Design School New Zealand
The Cushy App Media Design School New Zealand

 

 

19. Best Social Media Marketing Theory

Winner: Measuring What Matters Blueocean Market Intelligence United States

 

 

20. Best Innovation

Winner: Blind Hungry Boys Russia
The CW “Twitter in Print” OMD United States
Discovery Channel - Moonshiners OMD United States
The Social Home Tour Artplan Brazil

 

 

21. Best Copywriting

Basil Hayden Walton Isaacson United States
Winner: Advertising Week Question Generator Colle+McVoy United States
100 Cars For Good "Click" Saatchi & Saatchi LA United States

 

 

22. Best Art Direction

Samsung Make A Wish Campaign for Valentine's Day Havas Media Hong Kong SAR China
Basil Hayden Walton Isaacson United States
Winner: GAME OF THRONES DRAGON SHADOW LAUNCH PHD United States
Prius Hum Saatchi & Saatchi LA United States

 

 

23. Best Campaign

THE COUNTRYWIDE JOKE FRED & FARID PARIS France
Adobe Marketing Cloud: Metrics, Not Myth Edelman Digital United States
SmartWool Fan Field Tester Program Victors & Spoils United States
Winner: The Great American Bacon Barter 360i United States
Civil Rights Captcha Prime Sweden
Tundra Endeavour Campaign Saatchi & Saatchi LA United States

 

 

24. Agency of the Year

1000heads 1000heads United Kingdom
Winner: 360i 360i United States
OMD OMD United States
Edelman Digital Edelman Digital United States
MSLGROUP Asia MSLGROUP Asia China

 

Now review our social media marketing Top 100+ agencies and schools

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 Honoring world's best social media
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Some past participants


android    apple    bnp-paribas
chevrolet Clearasil COCA_COLA
danone Dell Disney
doritos dulux EA
ebay fedex Fiat
Ford General-Motors heineken
hendricks htc Ikea
johnnie-walker knorr Kodak
Kraft-Food KSWISS mac
martercard McDonalds Microsoft
mitsubishi nike Nokia
Old_Spice orange Pepsi
samsung smirnoff toyota
UNITED COLORS OF BENETTON visa vodaphone